Xavier Crépet
About Xavier Crépet
Xavier Crépet is a Marketing Manager at Harley-Davidson Motor Company, where he has worked since 2020. He has extensive experience in the automotive industry, having held various marketing and management roles at Harley-Davidson and Mercedes-Benz France over the past two decades.
Current Role as Marketing Manager
Xavier Crépet currently holds the position of Marketing Manager at Harley-Davidson Motor Company, a role he has occupied since 2020. His focus includes enhancing the brand's visibility and market presence in France. He employs various marketing strategies to engage with diverse customer segments, particularly targeting younger and non-traditional riders.
Previous Experience at Harley-Davidson
Xavier Crépet has extensive experience with Harley-Davidson Motor Company, having served in multiple roles. He was the Marketing and Communication Manager for West Europe from 2016 to 2019, and prior to that, he held the position of Marketing and Communication Manager for France from 2013 to 2015. Additionally, he worked as the Strategic Project Manager from 2019 to 2020 and as the Country Operations Manager for Harley-Davidson Financial Services from 2008 to 2012.
Experience at Mercedes-Benz France
Before his tenure at Harley-Davidson, Xavier Crépet worked at Mercedes-Benz France in various capacities. He served as a Dealership Manager from 2005 to 2008 and as a Sales Manager from 2003 to 2004. He also held the position of Executive Assistant to the President from 2001 to 2002. His roles involved overseeing dealership operations and sales strategies.
Educational Background
Xavier Crépet has a strong educational foundation in business and management. He earned an Executive MBA from HEC Paris, focusing on strategy definition and execution, from 2015 to 2016. He also holds a Master of Science in Management from Ecole supérieure de Commerce de Grenoble, completed between 1992 and 1995. Additionally, he studied Marketing at WHU – Otto Beisheim School of Management and obtained a certificate in Strategy and Business Management from NIMBAS, Bradford.
Key Contributions to Harley-Davidson
Xavier Crépet played a significant role in launching Harley-Davidson's first electric motorcycle, contributing to a pivotal shift in the company's product offerings. He also contributed to the launch of the brand's first trail adventure bike, which expanded its market reach. His marketing strategies have focused on utilizing digital platforms and partnerships to enhance the brand's appeal and efficiency.