Greg Ebbecke
About Greg Ebbecke
Greg Ebbecke serves as the Senior Vice President of Business Intelligence at Harmelin Media and has been an adjunct instructor at Temple University since 2017. He possesses extensive experience in media planning and analytics, with a strong academic background in marketing and management information systems.
Current Role at Harmelin Media
Greg Ebbecke serves as the Senior Vice President of Business Intelligence at Harmelin Media, a position he has held since 2011. In this role, he focuses on developing cross-channel measurement methodologies that enhance business impact through media exposure. His extensive experience in both offline and online media disciplines, including television and radio, supports his efforts to implement data visualization solutions that improve statistical analysis in media strategies.
Teaching Experience at Temple University
Since 2017, Greg Ebbecke has been an Adjunct Instructor at Temple University in the Greater Philadelphia Area. He teaches courses on Digital Innovation in Mobile Marketing and Communication at the Fox School of Business. Additionally, he instructs Media Planning & Analytics at Klein College of Marketing and Communications. His teaching portfolio also includes Marketing Communications, which he has taught for two semesters at the Fox School of Business.
Previous Employment History
Prior to his current roles, Greg Ebbecke worked at Digitas Health as a Senior Media Planner for a brief period in 2010. He also held the position of Media Planner/Buyer at Harmelin Media from 2007 to 2010. Earlier in his career, he gained experience as a Public Relations Intern with the Philadelphia Flyers in 2005. This diverse background has contributed to his expertise in lifestyle and sports marketing.
Educational Background
Greg Ebbecke earned his Bachelor’s degree in Marketing from Villanova University, where he studied from 2002 to 2006. He later pursued a Master of Business Administration (M.B.A.) with a focus on Management Information Systems at the Fox School of Business at Temple University, completing his studies from 2012 to 2015. His educational foundation supports his professional endeavors in business intelligence and marketing.