Kalina Buradzhieva
About Kalina Buradzhieva
Kalina Buradzhieva is the Growth Marketing Lead at Harnham, with a diverse background in marketing and communications across various sectors including financial services and technology. She has held multiple roles in organizations such as Korn Ferry, DSK Bank, and what3words, and possesses a Bachelor of Arts with Honours in Public Relations and Marketing.
Current Role at Harnham
Kalina Buradzhieva serves as the Growth Marketing Lead at Harnham since 2023. In this role, she focuses on driving growth strategies and marketing initiatives to enhance the company's market presence. Her responsibilities include overseeing marketing campaigns and collaborating with cross-functional teams to align with business objectives.
Previous Experience in Marketing
Kalina has held various marketing roles prior to her current position. She worked as a Data & Campaigns Manager at Harnham from 2020 to 2023, where she managed data-driven marketing campaigns. Additionally, she was a B2B Campaign Manager at what3words from 2019 to 2020 and served as a Global Marketing Specialist at Korn Ferry in 2018. Her experience spans multiple sectors, including technology and management consulting.
Educational Background
Kalina Buradzhieva completed her Bachelor of Arts with Honours in Public Relations and Marketing at Queen Margaret University from 2011 to 2015. She also studied at Glasgow Kelvin College, where she completed a course in Digital Promotion for Business in 2020. Earlier, she obtained a High School Diploma from the American College of Sofia, focusing on advanced mathematics, IT, and languages.
Diverse Sector Experience
Kalina has gained experience across various sectors, including financial services, arts, management consulting, and technology. She has worked in roles such as a Trainee Expert in Corporate Banking at DSK Bank and as a Media Assistant at the Edinburgh International Festival. This diverse background contributes to her adaptability and problem-solving skills in different environments.
Skills and Strengths
Kalina is fluent in multiple languages, which enhances her ability to work in international and multicultural settings. She is known for her capacity to quickly develop new concepts and solve complex problems. Kalina thrives in high-pressure environments and enjoys being part of a dynamic team that shares a common vision for the brand.