Jeremy Yang
About Jeremy Yang
Jeremy Yang is an Assistant Professor at Harvard Business School, focusing on the creator economy and its related aspects such as creator inequality and bias. He is affiliated with several prestigious institutions and utilizes machine learning in his research to inform marketing and pricing strategies.
Work at Harvard Business School
Jeremy Yang has served as an Assistant Professor at Harvard Business School since 2021. In this role, he engages in teaching and research, focusing on the intersection of marketing and data science. His work involves exploring innovative marketing strategies and the implications of data-driven decision-making in business contexts.
Education and Expertise
Jeremy Yang studied at the Massachusetts Institute of Technology, where he earned a Doctor of Philosophy (PhD) in Management Science from 2015 to 2021. His academic background provides a strong foundation for his research interests, which include the creator economy, machine learning, and causal inference.
Research Focus and Contributions
Yang's research primarily examines the creator economy, with a specific emphasis on creator inequality, bias, and the creative elements that influence performance. He also investigates the impact of generative AI on these dynamics. His work contributes to the understanding of how creators monetize their content and engage with their communities.
Involvement with Professional Organizations
Jeremy Yang is actively involved with several professional organizations, including the MIT Initiative on the Digital Economy and the American Statistical Association. He collaborates on projects centered around the 4Cs: creator, content, community, and commerce, which aim to enhance understanding of creator monetization and community engagement.
Academic Publications and Case Studies
Yang has contributed to various academic publications in the marketing field, focusing on pricing strategies and market dynamics. Notably, he co-authored a case study titled 'Hometown Foods: Changing Price Amid Inflation,' which was developed during the COVID-19 pandemic, highlighting the challenges businesses faced in adjusting pricing strategies.