Jess Hopper
About Jess Hopper
Jess Hopper is a Manager of Digital Engagement at Harvard Business School, where she oversees content creation and manages relationships across various teams. With a background in journalism and extensive experience in content strategy and brand marketing, she has held various roles in organizations such as KAYAK and The Hartford Courant.
Current Role at Harvard Business School
Jess Hopper serves as the Manager of Digital Engagement at Harvard Business School since 2022. In this role, she manages relationships with multiple teams, including Paid Social, Data, and Relationship Management. Her responsibilities encompass overseeing the creation and management of content across various platforms, such as blogs, emails, paid social media, and websites. She has developed a comprehensive content strategy and editorial calendar specifically targeting alumni and employer audiences.
Previous Experience in Digital Engagement
Prior to her current position, Jess Hopper worked at KAYAK as Editorial Team Lead in 2018, where she led editorial initiatives for approximately ten months. She also held the role of Content & Social Media Editor at Cheapflights from 2016 to 2018, contributing to content strategy and social media engagement for two years. Additionally, she served as Brand Marketing Manager at Eastern Standard Provisions from 2020 to 2021, focusing on brand strategy and marketing efforts.
Early Career in Journalism
Jess Hopper began her career in journalism with various roles that provided foundational experience. She was an Editorial Assistant at The Hartford Courant for four months in 2013 and worked as an Online Communications Assistant at the University of Connecticut from 2012 to 2013. She also served as a Staff Writer & Assistant Community Editor at The Day from 2013 to 2015, where she contributed to community-focused content.
Education and Academic Background
Jess Hopper studied at the University of Connecticut, where she earned her undergraduate degree in Journalism and Communications from 2010 to 2013. This educational background equipped her with the skills necessary for her subsequent roles in digital engagement and content strategy.
Freelance Work and Brand Strategy
From 2019 to 2022, Jess Hopper operated as a Freelance Copywriter and Brand & Content Strategist in Greater Boston. During this time, she developed content strategies for various clients, enhancing their brand presence and engagement through targeted content initiatives.