Marcus Dandurand
About Marcus Dandurand
Marcus Dandurand is the Director of Digital Marketing Strategy & Analytics at Harvard Business School, where he has worked since 2015. He has a strong background in marketing, having previously held positions at Cakewalk and Aramark Uniform Services, and has completed several advanced studies in business and analytics.
Current Role at Harvard Business School
Marcus Dandurand serves as the Director of Digital Marketing Strategy & Analytics at Harvard Business School since 2015. In this role, he focuses on enhancing digital marketing initiatives through data-driven strategies. He has played a significant part in improving communication and performance for the school's marketing and administrative partners, contributing to the institution's overall effectiveness in reaching its audience.
Previous Experience in Digital Marketing
Prior to his current position, Marcus Dandurand worked at Cakewalk as the Manager of Online Marketing & Business Development from 2009 to 2015. During his six years there, he developed and executed marketing strategies that contributed to the company's growth. He also held the role of Marketing Analyst at Aramark Uniform Services from 2007 to 2008, where he gained foundational experience in marketing analytics.
Educational Background and Certifications
Marcus Dandurand has a robust educational background. He studied at Boston University, earning a Bachelor of Arts in Economics from 2001 to 2005. He later pursued an MBA at Indiana University - Kelley School of Business, which he is expected to complete in 2024. Additionally, he achieved a Certificate in Data Science for Business from Harvard Business School Online in 2022. He also completed the High Potentials Leadership Program at Harvard Business School in 2020 and studied Management Analytics at MIT Sloan School of Management.
Specializations in Digital Marketing
Marcus Dandurand specializes in email marketing and search engine optimization. He leverages these skills to enhance digital marketing strategies, focusing on data-driven decision-making. His expertise in these areas has been instrumental in developing effective marketing campaigns that align with organizational goals.
Community Engagement and Nonprofit Involvement
In addition to his professional roles, Marcus Dandurand serves on the board of a nonprofit organization. In this capacity, he contributes to strategic decision-making and community engagement efforts, demonstrating his commitment to making a positive impact beyond his professional responsibilities.