Matt Hazelton
About Matt Hazelton
Matt Hazelton serves as the Assistant Director of Marketing Analytics at Harvard Business School, where he focuses on developing data-driven marketing strategies to enhance performance. He has a background in digital marketing and analytics, with previous roles at PTC and Quinnipiac University.
Current Role at Harvard Business School
Matt Hazelton serves as the Assistant Director of Marketing Analytics at Harvard Business School, a position he has held since 2019. In this role, he focuses on developing new marketing tactics and approaches that emphasize continuous improvement. His work involves implementing data-driven strategies aimed at reducing the cost per acquisition, which enhances the overall effectiveness of marketing efforts.
Professional Experience in Marketing
Prior to his current role, Matt Hazelton worked at PTC as the Director of Digital Strategy and Demand Generation from 2017 to 2019. In this capacity, he was responsible for overseeing digital marketing initiatives that aimed to increase demand and optimize strategies. He also held the position of Director of Marketing for Online Programs at Quinnipiac University from 2012 to 2017, where he contributed to marketing efforts for online educational offerings.
Educational Background
Matt Hazelton earned a Bachelor of Arts in Interactive Digital Design from Quinnipiac University, where he studied from 2003 to 2007. He furthered his education by obtaining a Certificate in Data Analytics from Cornell University in 2018. This combination of degrees has equipped him with a strong foundation in both design and data analysis, which he applies in his marketing strategies.
Expertise in Digital Marketing
Matt Hazelton has extensive experience in digital marketing, having worked in various roles that emphasize analytics and user behavior. He is known for utilizing web analytics, heatmaps, scrollmaps, session recordings, and exit surveys to gain insights into user interactions. His approach includes testing various elements of the digital marketing funnel, such as keywords, ads, audience segments, and landing pages, to optimize performance.
Previous Roles and Contributions
Before his tenure at PTC and Harvard Business School, Matt Hazelton worked at Caffeine, Inc. as an Interactive Marketing Manager from 2006 to 2012. He also began his career at Quinnipiac University as a Student Technology Academic Resource from 2003 to 2007. Throughout his career, he has been recognized for driving double-digit gains in revenue and conversions through innovative marketing tactics.