Robert Bochnak
About Robert Bochnak
Robert Bochnak is a Social Media Strategist at Harvard Business School, where he manages measurement tools to evaluate the return on investment of social media activities. He has a background in communications, having previously worked at Tufts University and held various roles at Harvard Business School.
Current Role at Harvard Business School
Robert Bochnak serves as a Social Media Strategist at Harvard Business School, a position he has held since 2016. In this role, he manages measurement tools to evaluate the return on investment of social media activities. His work focuses on enhancing engagement with alumni through strategic social media initiatives. Bochnak has developed social media strategies that have led to over 300,000 unique interactions with Harvard Business School alumni, demonstrating his effectiveness in fostering community connections.
Previous Experience at Tufts University
Before joining Harvard Business School, Robert Bochnak worked at Tufts University in various roles. He served as a Communications Specialist from 2003 to 2005 and then as Senior Writer/Communications Manager from 2005 to 2012. During his time at Tufts, he contributed to the university's communication strategies and helped enhance its public relations efforts.
Educational Background
Robert Bochnak completed his Master's degree in Education at Tufts University, studying from 2004 to 2007. Prior to that, he earned a Bachelor's degree in Political Science and English from the University of Massachusetts Amherst, where he studied from 1992 to 1997. His educational background provides a strong foundation for his career in communications and social media strategy.
Social Media Engagement Achievements
In his role at Harvard Business School, Robert Bochnak has achieved significant milestones in social media engagement. He has successfully increased the school's Twitter following by an average of 200 new followers each month through targeted engagement strategies. Additionally, he creates videos that capture the alumni experience, including event recaps and promotional content, further enhancing the connection between the school and its alumni.