Robin Passias
About Robin Passias
Robin Passias serves as the Director of Marketing & Communications at Harvard Business School, where he has worked since 2002. With over 20 years of experience in sales and marketing across various industries, he specializes in integrated marketing strategies and website project management.
Work at Harvard Business School
Robin Passias has served as the Director of Marketing & Communications at Harvard Business School since 2002. In this role, she is responsible for creating and executing integrated marketing strategies tailored to various stakeholders, including alumni, recruiters, students, and faculty. Her work involves overseeing website project management, which includes content oversight, strategy, user experience (UX), design, and development. Passias manages relationships with external service providers and freelance creative talent, ensuring that marketing initiatives align with the institution's goals.
Education and Expertise
Robin Passias earned a Bachelor of Arts (B.A.) in English Language and Literature from the University of Massachusetts Amherst, where she studied from 1988 to 1992. Her educational background complements her extensive experience in marketing and communications. With over 20 years in sales and marketing across various sectors, including higher education, travel, consumer products, and technology, she has developed a robust skill set in public relations, advertising, and membership retention strategies.
Background
Robin Passias has a diverse professional background that spans more than two decades in sales and marketing. Her experience covers multiple industries, allowing her to bring a broad perspective to her current role. She has hands-on experience in managing website projects, which includes overseeing content strategy and development. This multifaceted background equips her to address the unique marketing needs of Harvard Business School's diverse constituents.
Achievements
In her role at Harvard Business School, Robin Passias has successfully devised and implemented integrated marketing strategies that engage a wide range of stakeholders. She has demonstrated expertise in managing external service providers and freelance talent, including interactive design firms and copyeditors. Her skills in public relations and digital advertising have contributed to effective communication and marketing efforts within the institution.