Lexy Zhao
About Lexy Zhao
Lexy Zhao is a Pricing & Reporting Analyst at Hatch, with extensive experience in data analysis, digital marketing strategies, and business case studies. She holds an Honors Bachelor of Accounting from Brock University and has worked in various analytical roles, demonstrating strong skills in data management and reporting tools.
Work at Hatch
Lexy Zhao has been employed at Hatch as a Pricing & Reporting Analyst since 2019. In this role, she utilizes her expertise in data analysis and reporting to support pricing strategies and business objectives. Her responsibilities include data acquisition, ETL processes, and the use of reporting tools to provide insights that inform decision-making. Her experience in CRM applications also aids in monitoring customer behaviors, contributing to effective pricing strategies.
Education and Expertise
Lexy Zhao holds an Honors Bachelor of Accounting from Brock University, where she studied from 2012 to 2016. Prior to that, she completed a two-year Accounting program at Vanier College from 2010 to 2012. Her educational background is complemented by practical experience in financial management and planning, as well as proficiency in business analysis methodologies, including UML and Use Case. She also has knowledge in digital marketing strategies and data visualization tools.
Background
Lexy Zhao began her academic journey at Charlottetown Rural High School, where she studied from 2008 to 2010. After high school, she pursued further education in accounting, leading to her current professional role. Before joining Hatch, she worked as a Business Analyst at International Home Marketing Group from 2017 to 2018 and completed a five-month internship as a Financial Management and Planning Student at Niagara Region in 2014.
Achievements
Lexy Zhao has developed a range of skills throughout her career, including advanced proficiency in MS Excel for data analysis and reporting. She is experienced in conducting survival and churn analysis to inform marketing strategies and has practical experience in requirement analysis and UAT support. Her ability to utilize tools such as Google Analytics, SSRS, and Tableau enhances her capability to meet business objectives through effective reporting and data visualization.