Scott Mac Gregor
About Scott Mac Gregor
Scott Mac Gregor is the Director of Digital Strategy & Design for Digital Products at Hatch, with over 15 years of experience in creating customer-focused experiences. He has held various roles at Huge and other agencies, emphasizing the role of design in solving complex problems across multiple industries.
Current Role at Hatch
Scott Mac Gregor serves as the Director of Digital Strategy & Design for Digital Products at Hatch. He has held this position since 2021, contributing to the company's focus on innovative digital solutions. His role involves leading design strategies that enhance user experiences and align with business objectives.
Previous Experience at Huge
Scott Mac Gregor has extensive experience at Huge, where he worked in various roles from 2015 to 2021. He started as an Associate Experience Director, then progressed to Experience Director, and later served as Executive Experience Director. His tenure at Huge spanned six years, during which he focused on enhancing user experiences across multiple projects.
Background in Copywriting
Scott Mac Gregor began his career in copywriting, with roles at Bensimon Byrne, Arnold Worldwide, and Crispin Porter + Bogusky. His copywriting experience spans from 2004 to 2012, where he developed skills in crafting compelling narratives and marketing strategies. This foundation in copywriting has informed his approach to digital design and strategy.
Education and Expertise
Scott Mac Gregor studied at Queen's University, earning a Bachelor of Arts with a focus on English and History from 1996 to 2000. He furthered his education at Humber College, where he specialized in Copywriting from 2002 to 2003. His academic background supports his expertise in creating engaging digital experiences.
Design Philosophy and Approach
Scott Mac Gregor believes in the power of design to address complex challenges across various industries, including finance, telecommunications, and pharmaceuticals. He emphasizes the importance of leading collaborative sketch sessions that engage participants at all levels, fostering creativity and innovation in product development.