Caleb Ulffers
About Caleb Ulffers
Caleb Ulffers is the Co-Founder and CEO of Haven Athletic and a design thinking educator. He has developed programs adopted by major companies and has extensive experience in leadership roles across various organizations.
Work at Haven
Caleb Ulffers serves as the Co-Founder and CEO of Haven Athletic since 2019. In this role, he focuses on driving the company's vision and strategy. His leadership aims to foster innovation and growth within the organization, contributing to its mission in the athletic sector.
Design Thinking Program Development
Caleb Ulffers developed a Design Thinking program that has been adopted by several major companies, including Walgreens, SoCalGas, Exelon, United Airlines, Caterpillar, BCBS, and Mayo Clinic. This program has facilitated successful product pivots, demonstrating its effectiveness in enhancing organizational processes.
Education and Expertise
Caleb Ulffers holds a Bachelor of Business Administration (BBA) in Marketing from the University of Nebraska-Lincoln, where he studied from 2007 to 2011. His educational background provides a foundation for his expertise in business development and marketing strategies.
Previous Work Experience
Prior to his current role, Caleb Ulffers held various positions in different organizations. He was the CEO and Co-Founder of Physician Focused from 2017 to 2019. He also worked as Head of Growth at Retail Aware from 2020 to 2021 and as Events and Community Manager at Flywheel for a brief period in 2016. His diverse experience spans roles in event management, marketing, and growth strategy.
Collaboration on Digital Workforce Training
Caleb collaborated with a senior vice president at Blue Cross Blue Shield to create a course designed to train over 200 vice presidents on developing a digital workforce. This initiative reflects his commitment to enhancing leadership capabilities within organizations.