Jeremy Althof
About Jeremy Althof
Jeremy Althof serves as the Director of Global Advertising at Hawaiian Airlines, where he has worked since 2017. He has extensive experience in marketing and advertising, having held various roles in the industry since 2000.
Work at Hawaiian Airlines
Jeremy Althof has served as the Director of Global Advertising at Hawaiian Airlines since 2017. In this role, he leads the global advertising practice and manages a portfolio of global agencies. His responsibilities include building promotional content that aligns with Hawaiian Airlines' brand stories and nurturing demand through low funnel digital advertising. Althof focuses on creating awareness, consideration, and purchase intent across all channels. He is also responsible for all advertising-sourced attributable revenue, contributing to significant growth and return on investment for the airline.
Previous Experience in Advertising and Marketing
Before his current position, Jeremy Althof held several roles in advertising and marketing. He worked at Hawaiian Airlines as Manager of Direct and Social from 2011 to 2016. Prior to that, he was the Director of Interactive Marketing for Hospitality and Tourism at Anthology Marketing Group from 2005 to 2009. Althof also served as Manager of Web Strategy at Hawaiian Telcom from 2009 to 2011 and as Project Manager at MVNP from 2004 to 2005. His diverse experience spans various aspects of marketing and advertising.
Educational Background
Jeremy Althof earned a Bachelor's degree in Liberal Arts and Sciences/Liberal Studies from The New School, where he studied from 1996 to 2000. His foundational education began at Shaker Heights High, where he completed his studies from 1988 to 1992. This educational background has equipped him with a broad understanding of liberal arts, which complements his professional expertise in marketing and advertising.
Career Development in Marketing
Jeremy Althof's career in marketing began as a Senior Editor at Smallworld from 2000 to 2001. He then transitioned to Lifestyle Media as Marketing Manager/Editor from 2002 to 2004. His career progressed through various roles, including significant positions at Hawaiian Airlines and other marketing firms. This trajectory reflects his growth and adaptability in the marketing industry, leading to his current leadership role in global advertising.