Lillian Seyler
About Lillian Seyler
Lillian Seyler serves as the Manager of Direct & Email Marketing at Hawaiian Airlines, a position she has held since 2015. With a background in project management and marketing, she has contributed to various campaigns and initiatives throughout her career in Honolulu, Hawaii.
Work at Hawaiian Airlines
Lillian Seyler has served as the Manager of Direct & Email Marketing at Hawaiian Airlines since 2015. In this role, she oversees the development and execution of direct marketing strategies aimed at enhancing customer engagement and driving revenue. Her responsibilities include managing integrated marketing campaigns and collaborating with various departments to ensure alignment with overall business objectives. Seyler's experience in the airline industry has allowed her to implement effective email marketing initiatives that cater to the needs of Hawaiian Airlines' diverse customer base.
Previous Experience in Marketing
Before joining Hawaiian Airlines, Lillian Seyler worked at MVNP as a Project Manager from 2014 to 2015. During her tenure, she was responsible for writing creative briefs that guided the design of marketing concepts. Prior to that, she served as the Assistant Operations Manager at AdWalls from 2011 to 2014, where she developed effective media buys for print, broadcast, and online campaigns. Her early career included a role at Sylvan Learning, where she worked as an Administrative Assistant and Instructor from 2005 to 2010.
Education and Expertise
Lillian Seyler completed her high school education at Punahou School, earning a High School Diploma. She furthered her studies at the University of Hawai‘i - Shidler College of Business, where she obtained a Bachelor of Business Administration (BBA) with a focus on Management and Entrepreneurship from 2008 to 2010. Additionally, she attended The New School for a brief period in 2007, studying Liberal Arts. Her educational background provides a strong foundation for her expertise in marketing and project management.
Collaborative Marketing Initiatives
Throughout her career, Lillian Seyler has demonstrated a strong ability to collaborate with multiple departments to plan budgets and timelines for marketing campaigns. Her experience includes managing integrated marketing campaigns for major clients, such as McDonald's of Hawaii. This collaborative approach has enabled her to effectively align marketing strategies with organizational goals and deliver successful outcomes across various projects.