Matthew C.
About Matthew C.
Matthew C. is a Senior Manager of Marketing and E-Commerce Analytics at Hawaiian Airlines, where he has worked since 2021. He has a background in marketing analytics and economics, with previous roles at companies such as Meijer and Catalina USA.
Work at Hawaiian Airlines
Matthew C. has held multiple roles at Hawaiian Airlines since 2018. He currently serves as the Senior Manager of Marketing & E-Commerce Analytics, a position he has held since 2021. In this role, he focuses on leveraging data to drive marketing strategies and enhance e-commerce performance. Prior to this, he worked as the Manager of Loyalty & Travel Products Analytics from 2018 to 2020, where he managed analytics related to customer loyalty programs. He also briefly served as the Acting Director of Marketing Strategy & Analytics in 2020, overseeing marketing analytics initiatives for four months.
Education and Expertise
Matthew C. has a diverse educational background. He studied Biomedical Engineering and Economics at Michigan Technological University from 2006 to 2009. He then earned a Bachelor of Science in Economics from Grand Valley State University between 2009 and 2011. Additionally, he completed a study abroad program at Krakow University of Economics in 2012. He furthered his education at the SAS Institute, focusing on Advanced Topics in Applied Econometrics, where he earned 1.8 Continuing Education Units in 2014. His expertise includes using Adobe Analytics and Snowflake for marketing and data analytics.
Professional Background
Before joining Hawaiian Airlines, Matthew C. gained experience in various analytical roles. He worked as a Marketing Analytics Analyst at Meijer from 2014 to 2015, focusing on strategic and promotional planning. He then served as a Senior Campaign Analyst at Aimia Inc from 2015 to 2016, followed by a position as Manager of Retail Analytics at Catalina USA from 2016 to 2018. His career has been characterized by a focus on data-driven decision-making and analytics in marketing.
Leadership and Team Management
In his current role at Hawaiian Airlines, Matthew C. leads teams that include data scientists, data engineers, and developers. He is responsible for guiding these teams in utilizing analytics to inform marketing strategies. His leadership is marked by a strong ability to communicate complex analytical results to varied audiences, ensuring that insights are accessible and actionable for stakeholders.
Analytical Techniques and Tools
Matthew C. employs various analytical techniques to enhance marketing strategies. He utilizes machine learning techniques to improve data analysis and decision-making processes. His skills also extend to business case development, which supports strategic decisions within the organizations he has worked for. His proficiency in tools like Adobe Analytics and Snowflake underscores his technical capabilities in the field of marketing analytics.