Ayush Goel
About Ayush Goel
Ayush Goel serves as the Associate Manager of Marketing at HCL Enterprise, where he has worked since 2022. He has a diverse background in marketing and business development, having held various roles at GroupM and other organizations, and he has contributed to numerous successful projects in the field.
Work at HCL Enterprise
Ayush Goel serves as Associate Manager - Marketing at HCL Enterprise, a position he has held since 2022. Based in Noida, Uttar Pradesh, India, he has been involved in various marketing initiatives and projects. He orchestrated 25 HCL concerts across nine cities, featuring top classical music artists and generating revenue of INR 50 lakh. Additionally, he launched the HCL Concerts website, overseeing user journey, wireframes, design, and features planning, including personalization and ticket booking. His role also includes supervising branded events and producing stories for key publications.
Education and Expertise
Ayush Goel holds a Master of Business Administration (MBA) in Marketing from the Institute of Management Technology, Ghaziabad, where he studied from 2018 to 2020. He also earned a Bachelor of Technology (BTech) in Electrical and Electronics Engineering from Maharaja Agrasen Institute of Technology, Delhi, from 2012 to 2016. His educational background is complemented by his membership in Beta Gamma Sigma since 2019, reflecting his commitment to academic excellence in business.
Background
Before joining HCL Enterprise, Ayush Goel gained diverse experience in marketing and business management. He worked at GroupM in various roles, including Programmatic Manager and Business Manager, from 2020 to 2022. He also completed a summer internship at GroupM in 2019. His early career included a position as a System Engineer at Infosys from 2016 to 2018 and roles in business development and strategy at Milkbasket and Kraftshala in 2018.
Achievements
Ayush Goel has made significant contributions in his professional roles. He managed a business worth over 100 crore as a programmatic specialist at Xaxis, the programmatic unit of GroupM. He created a go-to-market strategy for Kraftshala's courses, winning the KICK challenge for best student profile building. Additionally, he developed a market expansion strategy for Lady Bay Resort Australia as part of the Global Collaboration Project, X-Culture, and was recognized for his leadership and cultural intelligence.
Projects and Initiatives
Throughout his career, Ayush Goel has directed and developed various projects. He produced over 200 stories for HCL Concerts in prominent publications, including Rolling Stone and Indian Express. He also crafted the brand logo and messaging framework for a new education brand, SternaXP, in India. His work includes conducting research with Nielsen to enhance brand visibility and spearheading the planning of the SNF Collaboration Grants program, which yielded over 50 collaborative proposals.