Prerna Katyal
About Prerna Katyal
Prerna Katyal serves as the Senior Manager of Brand and Digital Marketing at HCL Group, where she has worked since 2018. She holds an MBA from Xavier Institute of Management and has extensive experience in marketing roles across various organizations, including Tata Consultancy Services and DELL India.
Work at HCL Enterprise
Prerna Katyal has been serving as the Senior Manager for Brand and Digital Marketing at HCL Enterprise since 2018. In this role, she has been instrumental in developing and executing marketing strategies that align with the company's brand vision. She conceptualized the brand purpose 'Human Potential Multiplied' and has led various initiatives to enhance brand visibility and engagement. Katyal has also spearheaded the launch of the HCL Bridge app, focusing on user acquisition and retention, and has executed integrated marketing campaigns that have significantly increased lead generation and registrations.
Education and Expertise
Prerna Katyal holds a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from the Xavier Institute of Management, where she studied from 2012 to 2014. She also earned a Bachelor of Technology (B.Tech.) in Electronics and Communication Engineering from the Indira Gandhi Institute of Technology, completing her degree from 2005 to 2009. Her educational background has equipped her with a strong foundation in both technical and marketing disciplines, allowing her to effectively bridge the gap between technology and brand management.
Previous Work Experience
Before her current role at HCL Enterprise, Prerna Katyal held several positions that contributed to her expertise in marketing. She worked as a Brand Manager for HCL, focusing on sports and The Habitats Trust from 2017 to 2018. Prior to that, she spent two years at Tata Consultancy Services as a Marketing Lead for a business unit and as a Digital Marketing Manager. Her career began at Tata Consultancy Services as a Digital Product Executive, and she also completed a summer internship at DELL India Pvt. Ltd. in 2013.
Contributions to Marketing Insights
Prerna Katyal has contributed to the field of marketing through her insights on behavior science as a guest author for various platforms, including WARC, MarketingProfs, Business2Community, and BrandingMag. Her articles focus on innovative marketing strategies and consumer behavior, reflecting her deep understanding of the marketing landscape. This involvement highlights her commitment to sharing knowledge and advancing marketing practices within the industry.
Achievements in Marketing Campaigns
Throughout her career, Prerna Katyal has successfully executed several marketing campaigns that have yielded significant results. She led the geographic expansion of HCL into Vietnam and Sri Lanka, creating go-to-market strategies and launch campaigns. Additionally, she executed an integrated marketing campaign for HCL's early career program, generating over 100,000 unique leads and 22,000 paid registrations within four months. Her efforts in performance marketing for HCL Jigsaw resulted in 22,000 leads and 7,000 registrations across India.