Mirijam Dieser
About Mirijam Dieser
Mirijam Dieser is a Senior Digital Marketing Manager at HDI Versicherung, where she has worked since 2013. She specializes in content marketing, SEO strategies, and chatbot functionalities, contributing significantly to the company's digital marketing initiatives.
Work at HDI Versicherung
Mirijam Dieser has been employed at HDI Versicherung since 2013, currently holding the position of Senior Digital Marketing Manager. In this role, she has been responsible for managing and optimizing digital marketing initiatives, including overseeing chatbot functionalities. She previously served as Stellvertretende Projektmanagerin Digitalisierung for a period of nine months in 2016 to 2017 and worked in Produktmarketing from 2013 to 2016. Her extensive experience at HDI Versicherung spans over a decade, during which she has contributed significantly to the company's digital strategy.
Education and Expertise
Mirijam Dieser has a strong educational background in finance and marketing. She studied at the Frankfurt School of Finance & Management, where she earned a Bachelor of Science in Financial Markets and Management from 2010 to 2012. She also completed the Bankbetriebswirtin IHK program from 2008 to 2009 and the Bankfachwirtin IHK program from 2005 to 2008. Additionally, she obtained the Online-Marketing-Manager IHK certification from IHK Köln in 2019. Her expertise includes content marketing, SEO strategies, and digital marketing management.
Background
Before joining HDI Versicherung, Mirijam Dieser worked at Deutsche Bank as Stellvertretende Filialleitung from 2012 to 2013. Her role involved supporting branch management in Frankfurt am Main und Umgebung, Deutschland. This experience laid a foundation for her subsequent positions in marketing and digital management. Her career trajectory reflects a consistent focus on finance and digital marketing.
Achievements
In her role at HDI Versicherung, Mirijam Dieser has served as Product Owner for the HDI.de website, where she oversaw the digital strategy and implementation. Her leadership in digital marketing initiatives has been pivotal in enhancing the company's online presence. Her contributions over the years have positioned her as a key figure in the company's digital transformation efforts.