Minnie Ray Chaudhury
About Minnie Ray Chaudhury
Minnie Ray Chaudhury is a Content Marketing Manager at Headset, where she has worked since 2020. She previously held roles at Leafly and Play It Koi, and she holds a Master's Degree in International/Global Studies from the University of Washington.
Work at Headset
Minnie Ray Chaudhury has served as the Content Marketing Manager at Headset since 2020. In this role, she focuses on developing and executing content strategies that enhance brand visibility and engagement within the cannabis industry. Her position involves overseeing various content marketing initiatives, including the creation of informative articles, promotional materials, and social media content. Chaudhury's work contributes to Headset's mission of providing data-driven insights to cannabis businesses.
Previous Experience at Leafly
Prior to her current role, Minnie Ray Chaudhury worked at Leafly as an Associate Product Manager from 2018 to 2020. During her tenure, she was involved in product development and marketing strategies aimed at enhancing user experience and engagement. Her experience at Leafly provided her with insights into the cannabis market and product management.
Education and Expertise
Minnie Ray Chaudhury earned her Master’s Degree in International/Global Studies from the University of Washington's Henry M. Jackson School of International Studies, where she studied from 2013 to 2016. She also holds a Bachelor’s Degree in Physical and Biological Anthropology from The Ohio State University, completed in 2013. Her educational background equips her with a diverse perspective on global issues, which she applies to her content marketing strategies.
Content Marketing Achievements
Chaudhury has demonstrated her expertise in content marketing through significant achievements. At Play it Koi, she developed a content strategy that notably boosted e-commerce sales. Additionally, she increased organic traffic to Play it Koi's website by 400% through strategic content marketing efforts. Her role also included managing social media and promotional content, further showcasing her skills in digital marketing.
Early Career and Internships
Before her roles in content marketing, Minnie Ray Chaudhury gained valuable experience as a Cybersecurity Research Fellow at the University of Washington from 2015 to 2017. She also worked as an SEO Intern at Play It Koi for eight months in 2017, where she focused on improving website visibility and search engine rankings. Her early career experiences laid the foundation for her expertise in content strategy and digital marketing.