Shamaila Butt, MBA
About Shamaila Butt, MBA
Shamaila Butt, MBA, is a Senior Manager of Growth Marketing at headversity, where she leads a team focused on optimizing paid advertising campaigns. With a background in digital marketing and a strong educational foundation, she specializes in Account-Based Marketing strategies to enhance customer engagement.
Current Role at Headversity
Shamaila Butt serves as the Senior Manager of Growth Marketing at Headversity, a position she has held since 2022. In this role, she leads a team dedicated to optimizing paid advertising campaigns. Her focus is on maximizing return on investment while driving scalable growth for the organization. Under her leadership, the team has implemented a culture of experimentation and continuous improvement, enhancing the effectiveness of marketing strategies.
Previous Experience at Headversity
Before her current role, Shamaila worked at Headversity as the Growth Marketing Manager from 2021 to 2022. During her tenure, she contributed to the development and execution of marketing strategies that aimed to enhance customer engagement and retention. Her experience in this position laid the groundwork for her current responsibilities and leadership role within the company.
Professional Background
Shamaila Butt has a diverse professional background in marketing. She previously held the position of Digital Marketer/Campaign Lead at WestJet from 2019 to 2020. Additionally, she worked as the Marketing Manager at Luxe Du Jour from 2020 to 2021. Her earlier roles include Marketing & Social Media Coordinator at both ABM College of Business and Technology and McBride Career Group, where she developed her skills in digital marketing and social media management.
Education and Qualifications
Shamaila Butt holds a Master of Business Administration (MBA) from the University of Calgary, which she completed from 2019 to 2022. Prior to that, she earned an Honours Bachelor of Business Administration with a focus on Marketing from Mount Royal University, studying from 2013 to 2017. Her educational background provides a strong foundation for her expertise in growth marketing and account-based marketing strategies.
Specialization in Marketing Strategies
Shamaila specializes in developing and executing Account-Based Marketing (ABM) strategies. Her expertise lies in enhancing customer engagement and retention through targeted marketing efforts. This specialization is reflected in her work at Headversity and previous roles, where she has consistently focused on optimizing marketing campaigns to achieve measurable results.