Alicia B.
About Alicia B.
Alicia B. is the Head of Demand Generation at Headway, where she has worked since 2023. She has extensive experience in marketing and demand generation, having held various roles at companies such as Marketo, Asana, and Autodesk.
Current Role at Headway
Alicia B. serves as the Head of Demand Generation at Headway, a position she has held since 2023. In this role, she is responsible for developing and implementing strategies to drive demand and enhance the company's market presence. Her experience in demand generation and marketing operations supports her efforts to optimize customer engagement and lead generation initiatives.
Previous Experience at Asana
Prior to her current role, Alicia B. worked at Asana as the Head of Marketing Operations from 2018 to 2023. During her five years at Asana, she focused on streamlining marketing processes and enhancing operational efficiency. Her leadership in marketing operations contributed to the company's growth and success in the competitive landscape of project management tools.
Experience at Marketo
Alicia B. has extensive experience at Marketo, where she held multiple positions. She worked as a Senior Strategy Consultant for six months in 2015 and as an Associate Business Consultant from 2012 to 2013. Additionally, she served as a Business Consultant from 2013 to 2015. Her roles at Marketo involved providing strategic insights and consulting services to enhance marketing performance for clients.
Background in Business Strategy
Alicia B. worked at Autodesk as a Business Architect in Business Strategy & Marketing from 2016 to 2018. In this position, she contributed to the development of business strategies that aligned marketing efforts with organizational goals. Her background in business strategy has equipped her with skills to analyze market trends and implement effective marketing solutions.
Educational Background
Alicia B. studied at the University of California, Berkeley, from 2004 to 2007. Her education provided her with a solid foundation in business principles and marketing strategies, which she has applied throughout her career in various marketing and demand generation roles.