Allie Bollman
About Allie Bollman
Allie Bollman is a Senior Manager of Marketing at Headway, where she oversees marketing planning and team processes. With a diverse background in product marketing and client success, she has held various leadership roles in notable companies such as Aspiration and Doctor.com.
Work at Headway
Allie Bollman has been serving as the Senior Manager of Marketing at Headway since 2022. In this role, she is responsible for marketing planning, which includes forecasting and target setting. She has also established team systems and processes to enhance operational efficiency. During her tenure, she led the initiative to build a product marketing team that focuses on both provider and patient products. Additionally, she played a key role in building and managing a foundational provider marketing team that emphasizes referrals, content, lifecycle, growth, product marketing, and planning/analytics.
Previous Experience
Before joining Headway, Allie Bollman held various marketing roles in different organizations. She worked at Aspiration as the Head of Product Marketing from 2021 to 2022. Prior to that, she was the Director of Customer & Product Marketing at Doctor.com from 2019 to 2021. Her experience also includes serving as the Director of Marketing & Client Success at Big Think from 2017 to 2018. Additionally, she held multiple positions at Big Think, including Marketing Manager and Engagement Strategy Associate, between 2015 and 2017.
Education and Expertise
Allie Bollman studied at Columbia University, where she earned a Bachelor of Arts (B.A.) degree in Sustainable Development. Her educational background supports her expertise in marketing, particularly in product marketing and customer engagement strategies. This foundation has enabled her to successfully lead marketing initiatives and teams across various organizations.
Career Development
Throughout her career, Allie Bollman has developed a strong focus on product marketing and customer success. She has built and managed teams that prioritize effective marketing strategies and analytics. Her roles have involved direct management of marketing teams and initiatives aimed at enhancing customer engagement and product visibility. This trajectory reflects her commitment to advancing marketing practices within the organizations she has worked for.