Tara W.
About Tara W.
Tara W. is a Product Marketing Manager with a focus on enhancing accessibility in mental healthcare. She has a strong background in marketing strategies and digital transformation, supported by her education in Psychology from Princeton University.
Work at Headway
Tara W. currently serves as a Product Marketing Manager at Headway, a position she has held since 2023. In this role, she focuses on developing marketing strategies that enhance the accessibility of mental healthcare. Her work involves collaborating with various teams to create impactful narratives that resonate with users and stakeholders.
Education and Expertise
Tara W. has a solid educational background in psychology, having earned a Bachelor of Arts (BA) from Princeton University, where she studied from 2014 to 2018. Prior to that, she attended Punahou School from 2008 to 2011 and later studied at Institut Le Rosey from 2011 to 2014. Her academic training complements her expertise in product marketing and digital transformation.
Background
Tara W. has accumulated diverse professional experience across various roles in marketing and consulting. She began her career as a Marketing Consultant Intern at GDR Creative Intelligence in London in 2016. Following this, she worked at Infosys Consulting as an Analyst from 2018 to 2021 and briefly as a Consultant in Digital Transformation in 2021. She also held positions at Aspiration, progressing from Associate Product Marketing Manager to Product Marketing Manager from 2021 to 2023.
Achievements
Tara W. has contributed to building a new mental healthcare system aimed at increasing accessibility. She specializes in creating compelling narratives for mission-driven products and has a strong background in driving digital transformation initiatives at Fortune 500 companies. Her skills include developing impactful positioning and go-to-market strategies through collaboration with cross-functional teams.