Cortney Lassetter
About Cortney Lassetter
Cortney Lassetter is the Director of Marketing Operations at Health Catalyst, where she has worked since 2021. She has a strong background in marketing and communications, with previous roles at Medicity, Aetna, and New York Life Insurance Company, and holds a Master's degree from The London School of Economics.
Current Role at Health Catalyst
Cortney Lassetter serves as the Director of Marketing Operations at Health Catalyst, a position she has held since 2021. In this role, she leads multichannel campaigns aimed at supporting customer acquisition, retention, and engagement goals. Her responsibilities include analyzing market conditions and competitor trends to identify business opportunities within the healthcare IT sector.
Previous Experience in Marketing
Prior to her current role, Cortney Lassetter worked at Health Catalyst as a Demand Generation Program Manager from 2018 to 2021. Her career also includes significant positions at Medicity, where she served as a Digital Marketing Manager from 2012 to 2015 and as a Marketing Specialist and Webmaster from 2009 to 2012. Additionally, she gained experience as a Public Relations Intern at Elevate Communications in 2007 and as a Communications Intern at New York Life Insurance Company in 2008.
Education and Academic Background
Cortney Lassetter earned a Master’s Degree in Media and Communications (Data and Society) from The London School of Economics and Political Science (LSE). She also holds a Bachelor of Arts (BA) in Mass Communication/Media Studies from the University of South Carolina. Her educational background supports her expertise in marketing operations and communications.
Experience in Healthcare and Life Sciences
Cortney Lassetter has extensive experience in the healthcare IT, life sciences, and payer markets. Her work involves collaborating cross-functionally in complex industries, which enhances her ability to navigate the challenges and opportunities within these sectors. She has developed a proven ability to analyze market conditions and competitor trends, contributing to her effectiveness in defining business opportunities.
Career Progression and Internships
Cortney Lassetter's career began with internships that provided foundational experience in communications and public relations. She interned at Elevate Communications in 2007 and at New York Life Insurance Company in 2008. These early roles contributed to her development in marketing and communications, leading to her subsequent positions in various organizations within the healthcare industry.