Divyanshu Seth
About Divyanshu Seth
Divyanshu Seth is a Marketing Manager at HealthifyMe in Bengaluru, Karnataka, India, where he has worked since 2020. He has a diverse background in marketing and consulting, having previously held roles at various organizations including OYO Rooms and Tata Trusts.
Work at HealthifyMe
Divyanshu Seth has served as the Marketing Manager at HealthifyMe since 2020. In this role, he has been instrumental in managing various marketing campaigns and initiatives. Notably, he managed campaigns for Fitfest, which attracted over 0.5 million visitors. He also led the initiative for 'Yoga Republic by HealthifyMe,' which trended at #3 on Twitter on January 30, 2021. His efforts in marketing have contributed to significant revenue growth, including scaling the NRI market revenue by five times and improving payback by three times through targeted campaigns.
Previous Work Experience
Prior to his current position, Divyanshu held several roles in different organizations. He worked as a Political Consultant during the General Elections in 2019 for seven months. He also served as a Manager at Rolling Banners for one year and as an Associate at OYO Rooms for nine months. Additionally, he worked with Tata Trusts as a Zila Swachh Bharat Prerak for one year, focusing on sanitation initiatives in the Etawah area.
Education and Expertise
Divyanshu Seth completed his Bachelor of Technology (B.Tech.) in Mechanical Engineering at Delhi College of Engineering from 2010 to 2014. He also attended Delhi Public School - Indirapuram for his earlier education. His academic background has provided him with a solid foundation in engineering principles, which he has applied in his marketing roles.
Marketing Achievements
In his marketing career, Divyanshu has implemented various successful campaigns. He initiated remarketing campaigns that achieved a threefold payback compared to new acquisition campaigns. He also executed direct purchase web campaigns for an AI-based Smart Plan, resulting in a threefold revenue increase and a 1.5 times improvement in Return on Advertising Spend (ROAS). These achievements highlight his effectiveness in driving marketing performance.