Raviraj R.
About Raviraj R.
Raviraj R. is a Senior Campaign Specialist at HealthifyMe, recognized for directing successful referral programs and achieving significant sales growth. With a background in marketing and content strategy, he has previously worked at notable companies such as Swiggy and Zymrat.
Current Role at HealthifyMe
Raviraj R. serves as a Senior Campaign Specialist at HealthifyMe, a position he has held since 2022. In this role, he directs various marketing initiatives, including referral programs and customer renewals. His efforts have led to a notable monthly Gross Merchandise Value (GMV) of Rs. 1.96 crores, with 34,690 orders and a consistent 15% month-over-month growth. His strategic approach focuses on enhancing customer engagement and retention.
Previous Experience at Swiggy and Zymrat
Prior to his current role, Raviraj worked at Swiggy as an Executive in Online Reputation Management (ORM) from 2019 to 2020. He then transitioned to Zymrat, where he held two positions: Copywriter & Content Associate from 2020 to 2021, and Copywriting & Creative Campaign Manager from 2021 to 2022. His time at Zymrat involved managing brand content production for social media, which significantly increased engagement and follower growth.
Educational Background
Raviraj R. earned his Bachelor’s Degree from the University of Calcutta, where he studied Honours in English Literature, along with General Studies in History and Political Science, from 2013 to 2016. He also completed his high school education at Sainik School Korukonda and Guru Gobind Singh Public School. Additionally, he pursued a short course at HubSpot Academy in 2019, focusing on advanced Twitter strategy.
Marketing Achievements and Strategies
Raviraj has implemented strategic segmentation for a user base of 31 million, which has significantly improved engagement rates. He pioneered the integration of Email Marketing as a CRM channel, achieving high open and click rates. His targeted outreach efforts resulted in a 240% increase in leads for the inside sales team, demonstrating his effectiveness in driving marketing success.
Skills and Expertise
Raviraj R. possesses a diverse skill set in marketing and campaign management. His expertise includes managing end-to-end brand content production, executing successful marketing campaigns, and leveraging data analytics for strategic decision-making. His background in copywriting and content creation further enhances his ability to engage audiences across various platforms.