Swapnil Srivastava
About Swapnil Srivastava
Swapnil Srivastava is the Director of Marketing at HealthifyMe, where he leads a team of marketers and agencies. He has a strong background in digital marketing, having previously held positions at ShopClues, Vuclip Inc., and MakeMyTrip.com.
Current Role at HealthifyMe
Swapnil Srivastava serves as the Director of Marketing at HealthifyMe, a position he has held since 2021. In this role, he leads a distributed team of five marketers and collaborates with two agencies. His responsibilities include managing marketing strategies and initiatives aimed at enhancing user engagement and retention.
Previous Experience in Digital Marketing
Prior to his current role, Swapnil held several significant positions in digital marketing. He worked at Vuclip Inc. as Associate Director of Digital Marketing from 2018 to 2021 in the United Arab Emirates. His earlier experience includes serving as Senior Manager at ShopClues for five months in 2017, and as Deputy Manager of Online Marketing at MakeMyTrip.com from 2015 to 2017. He also worked as an Account Manager in Online Marketing at Vizury from 2014 to 2015.
Education and Expertise
Swapnil Srivastava holds an Engineer's Degree in Electronics and Communication Engineering from IEC-CET, where he studied from 2004 to 2008. He furthered his education by obtaining two Master of Business Administration (M.B.A.) degrees. The first was in Marketing from the Institute of Management Technology, Ghaziabad, completed between 2012 and 2014. The second was in Marketing Management from ALBA in Greece, which he completed in 2013.
Achievements in Marketing Strategy
Throughout his career, Swapnil has successfully implemented various marketing strategies that have led to measurable outcomes. Notably, he increased user retention and engagement by 20% through the implementation of retargeting campaigns on social media and Google. He also launched premium content campaigns that significantly boosted subscription revenue by leveraging Facebook and Google platforms.
International Marketing Management
Swapnil has managed marketing efforts across nine countries, including Singapore, India, and Dubai. His experience includes onboarding a Dubai-based agency to manage SEM activities in Arabic, overseeing the entire process from the creation of the Request for Proposal (RFP) to task setup and reporting.