Adam Davis
About Adam Davis
Adam Davis is a Senior Program Manager for Memberships at Hearst, where he has worked since 2022. He previously held various roles at BuzzFeed, including Senior Audience Development Strategist and Newsletter Editor, and has a background in content analysis and membership program development.
Current Role at Hearst
Adam Davis serves as the Senior Program Manager for Memberships at Hearst, a position he has held since 2022. In this role, he focuses on enhancing membership experiences and developing strategies to increase member engagement. He collaborates with product and design teams to introduce exclusive perks for members and improve overall membership offerings.
Previous Experience at BuzzFeed
Prior to his current role, Adam Davis worked at BuzzFeed in various capacities from 2013 to 2022. His roles included Editorial Fellow, Newsletter Editor, Associate Editor, and Senior Audience Development Strategist. During his tenure, he contributed to audience growth and engagement strategies, focusing on content creation and membership development.
Skills and Tools Utilized
Adam Davis utilizes various analytical tools such as Google Analytics, Excel, and Looker to assess content trends and program performance. His expertise in data analysis supports his efforts in optimizing membership programs and enhancing user experiences.
Education and Expertise
Adam Davis earned a Bachelor of Arts degree in Modern Culture and Media from Brown University, where he studied from 2009 to 2013. His educational background provides a foundation for his work in audience development and membership strategies.
Marketing and Program Development
At Hearst, Adam Davis has developed marketing assets for digital membership programs across several prominent magazines, including Esquire, Men’s Health, Women’s Health, and Town & Country. His work involves strategizing content aimed at increasing membership signups and retention, as well as conducting tests to optimize pricing structures and paywall applications.