Alejandra Batista
About Alejandra Batista
Alejandra Batista is a Consumer & Brand Marketing Coordinator at Hearst, where she has worked since 2023. With a background in integrated marketing communications, she has experience executing marketing campaigns across various platforms and has held multiple roles in notable companies such as HBO Max, BBC Studios, and Paramount+.
Work at Hearst
Alejandra Batista currently serves as the Consumer & Brand Marketing Coordinator at Hearst, a position she has held since 2023. In this role, she executes paid marketing campaigns for an OTT service, utilizing various platforms including out-of-home (OOH), television, social media, and digital channels. Her responsibilities also include conducting campaign reporting, tracking, market research, and competitive analysis. Prior to her current role, she worked as a Brand Marketing Associate at Hearst for two months in 2022.
Education and Expertise
Alejandra Batista studied Integrated Marketing Communications at the Fashion Institute of Technology. Her educational background provides her with a solid foundation in marketing principles and strategies, which she applies in her professional roles. Her expertise encompasses campaign execution, market research, and cross-departmental collaboration.
Professional Background
Alejandra Batista has a diverse professional background in marketing and editorial strategy. She has held various positions at notable organizations, including HBO Max, MACRO, LANVIN, BBC Studios, Paramount+, Facebook, and SAP. Her roles have ranged from Editorial Strategy to Brand Marketing Specialist, showcasing her adaptability and breadth of experience in the industry.
Achievements in Marketing Campaigns
In her roles, Alejandra has been involved in executing and managing marketing campaigns across multiple platforms. She has experience writing creative briefs, managing production timelines, and developing marketing materials such as decks and sales presentations. Her work includes conducting campaign reporting and market research to support strategic decision-making.
Cross-Departmental Collaboration
Alejandra Batista actively assists with cross-departmental collaboration efforts in her current role at Hearst. This involves ensuring the timely delivery of key project deadlines and facilitating communication between different teams to achieve marketing objectives. Her collaborative approach enhances project efficiency and effectiveness.