Alicianne Rand
About Alicianne Rand
Alicianne Rand serves as the Senior Vice President and General Manager of the Fashion and Luxury Group at Hearst, where she leads brand strategy and revenue growth. With a strong background in marketing and brand management, she has held key roles at various companies, including NewsCred, Venmo, and The Estée Lauder Companies.
Work at Hearst
Alicianne Rand serves as the Senior Vice President and General Manager of the Fashion and Luxury Group at Hearst. In this role, she is responsible for leading the brand strategy and overseeing the editorial teams for several prestigious publications, including ELLE, Harper’s BAZAAR, and Esquire. She has been with Hearst since 2023 and has played a significant role in driving revenue growth and enhancing the portfolio's overall performance.
Education and Expertise
Alicianne Rand graduated Magna Cum Laude from Georgetown University with a Bachelor of Arts degree in Psychology and Sociology. She also attended Punahou School. Her educational background has equipped her with a strong analytical mindset, which she combines with her creative expertise in content development and marketing strategies across various industries.
Professional Background
Alicianne Rand has an extensive professional background in marketing and brand strategy. She has held key positions at several notable companies, including The Estée Lauder Companies Inc., Rent The Runway, and Venmo. Her experience includes serving as Executive Director of Global Content and Influencer Marketing at Estée Lauder, where she managed marketing across 26 brands, and as Vice President of Growth Marketing at Rent The Runway, focusing on customer acquisition and retention strategies.
Achievements in Marketing and Brand Strategy
Throughout her career, Alicianne Rand has demonstrated a strong ability to drive revenue growth and build entrepreneurial cultures. At Venmo, she significantly boosted the user base and revenue streams of the digital payment service. She was also instrumental in the acquisition of NewsCred in 2020, showcasing her expertise in leading organizations through transitions. Her contributions have helped create beloved brands and deliver meaningful consumer value.
Previous Roles and Contributions
Before her current role at Hearst, Alicianne Rand held various positions that contributed to her expertise in marketing and brand strategy. She worked as the Chief Marketing Officer at Venmo, where she led marketing initiatives, and as Operating Partner at TCG. Additionally, she was a founding team member of NewsCred and served as a Press Relations Manager at Georgetown University's Office of the President, further enhancing her skills in communications and media.