Amanda Blum
About Amanda Blum
Amanda Blum is the Marketing Director of Global Brand Development at Hearst, where she has worked since 2017. She has a strong background in brand strategy and marketing, with previous roles at notable companies such as Sony Music Entertainment and Time Inc.
Work at Hearst
Amanda Blum has been serving as the Marketing Director for Global Brand Development at Hearst since 2017. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and engagement. She has contributed to the growth of digital marketing initiatives, leading to a substantial increase in online engagement. Her leadership in marketing campaigns has been recognized within the industry, showcasing her ability to drive successful projects.
Previous Experience at Sony Music Entertainment
Amanda Blum has held multiple positions at Sony Music Entertainment. She began as a Sales Assistant from 2008 to 2010, then transitioned to a Creative Coordinator from 2010 to 2012. In 2014, she worked as a Strategic Marketing Intern for four months and briefly served as a Creative Project Manager (Temp) for two months. Additionally, she worked as an International Licensing Coordinator for ten months in 2012-2013. Her diverse roles at Sony Music contributed to her extensive experience in marketing and brand development.
Education and Expertise
Amanda Blum earned her Bachelor of Arts degree from The George Washington University, where she studied from 2004 to 2008. She also attended Breck for her earlier education. Her academic background, combined with her professional experience, has equipped her with a strong foundation in marketing and brand strategy. She has developed expertise in managing cross-functional teams and implementing innovative marketing techniques.
Career Development at Time Inc. and CBS Local Digital Media
Amanda Blum worked as a Senior Marketing Manager for Brand Licensing & Development at Time Inc. from 2016 to 2017. In this role, she focused on enhancing brand visibility through strategic marketing initiatives. Prior to this, she served as a Marketing & Creative Project Manager at CBS Local Digital Media from 2014 to 2016. Her roles at these organizations further solidified her skills in marketing management and project execution.
Internships and Early Career
Amanda Blum began her career with various internships that provided her with foundational experience in marketing and media. She interned at Lifetime Television in 2006, MTV in 2007, and Clear Channel Radio in 2005. Additionally, she worked as an Advertising Sales Intern at The Map Network from 2007 to 2008 and as an Intern at Burness Communications from 2005 to 2006. These early roles contributed to her understanding of the media landscape and marketing strategies.