Andrea Rai
About Andrea Rai
Andrea Rai serves as the Executive Group Director of the Youth + Wellness Group at Hearst, where she has worked since 2016. She has extensive experience in brand partnerships and sales strategy across various media platforms.
Work at Hearst
Andrea Rai has been with Hearst since 2007, holding various positions over the years. She currently serves as the Executive Group Director for the Youth + Wellness Group, a role she has held since 2021. Prior to this, she was the Executive Group Director for Hearst Young Women’s Group from 2016. Her earlier roles at Hearst include serving as the ELLE / ELLE.com Beauty Director and the Marie Claire Account Director. Throughout her tenure, she has focused on brand partnerships and sales strategies across Hearst's diverse portfolio of youth and wellness brands.
Education and Expertise
Andrea Rai holds a Bachelor of Arts degree in Communication Arts from the University of Wisconsin-Madison, which she completed in 2003. She furthered her education with a Professional Certificate in Integrated Marketing from the University of Chicago, achieved between 2010 and 2012. In 2018, she completed a program in E-Commerce at NYU School of Professional Studies. Additionally, she earned a Health Coach Certification from the Institute for Integrative Nutrition in 2021. Her educational background supports her expertise in sales strategy, brand partnerships, and digital sales environments.
Background
Before joining Hearst, Andrea Rai gained experience in various media and advertising roles. She worked at StyleHaul, Inc. as Vice President of Beauty Partnerships and at Refinery29, Inc. as Executive Director of Brand Partnerships. Her earlier career included positions at North American Media Group and Starcom, where she developed skills in advertising account management and media strategy. This diverse background has contributed to her extensive knowledge of the media landscape and client relationship management.
Achievements
Andrea Rai has a proven track record of delivering year-over-year revenue increases and consistently exceeding revenue quotas. She specializes in sales strategy and execution across multiple platforms, including digital, print, social media, and experiential events. Her leadership role allows her to drive deeper and broader cross-platform partnerships, enhancing the reach and impact of Hearst's Youth + Wellness brands. She has extensive experience managing relationships with clients, agencies, and media teams across various advertising categories.