Andrea Ruano
About Andrea Ruano
Andrea Ruano is a Digital Client Specialist at Hearst, specializing in social media and digital advertising within the entertainment industry. She has a background in public relations and marketing, with experience at various organizations including Towson University and Ketchum.
Work at Hearst
Andrea Ruano has been employed at Hearst as a Digital Client Specialist since 2020. In this role, she manages digital campaigns specifically for 98Rock and WBAL Radio. Her responsibilities include tracking and analyzing key performance metrics such as impressions, clicks, and click-through rates for digital campaigns. She oversees the creation process of advertisements, collaborating with a creative team to ensure alignment with client goals.
Education and Expertise
Andrea Ruano studied at Towson University, where she earned a Bachelor's degree in Mass Communication with a focus on Public Relations and Advertising, as well as Electronic Media and Film, from 2015 to 2019. Her academic background provides her with a solid foundation in communication strategies and digital advertising. She specializes in social media and digital advertising within the entertainment industry.
Background
Andrea Ruano's professional background includes various roles in marketing and communications. She worked at Towson University in multiple capacities, including as a Financial Aid Customer Service Representative and as the Assistant Director of Marketing for the Student Government Association. Additionally, she held internships at notable organizations such as Ketchum, GIRLS' LIFE magazine, ArmadaHealth, and Johns Hopkins Medicine, gaining diverse experience in public relations and marketing.
Professional Experience
Before joining Hearst, Andrea held several positions that contributed to her expertise in digital marketing. She worked as a Media Genius Fellow at Weber Shandwick for one month in 2020 and served as a Global Client Investment Reporting Specialist at T. Rowe Price for one month in 2020. Her internship experiences include a role as a Public Relations Intern at Ketchum in El Salvador and a Marketing Design and Communications Intern at ArmadaHealth.
Social Media Management
Andrea Ruano manages three social media accounts with a combined following of over 20,000. Her role involves creating engaging content and implementing strategies to enhance audience interaction and brand visibility. This experience complements her specialization in digital advertising and social media within the entertainment sector.