Andres Valdes
About Andres Valdes
Andres Valdes serves as the National Sales Manager - Multi Market at Hearst, where he has worked since 2012. He manages a diverse portfolio of advertising formats and oversees a $33 million revenue stream, utilizing first-party data to enhance advertising strategies across various industry segments.
Work at Hearst
Andres Valdes serves as the National Sales Manager - Multi Market at Hearst, a position he has held since 2012. He operates from Connecticut and is responsible for managing a diverse portfolio of advertising formats, which includes both digital and print media. His role encompasses multiple designated market areas (DMAs) such as Houston, San Antonio, San Francisco, Albany, and Connecticut. Valdes oversees a significant revenue stream of $33 million, focusing on both the preservation and diversification of income sources.
Education and Expertise
Andres Valdes possesses expertise across a wide range of industry segments. His knowledge spans Retail, Telecom, Financial, Energy/Oil, Pharmaceutical, Healthcare, Luxury Brands, Quick Service Restaurants (QSR), Movies, Political/Advocacy, Automotive, Consumer Packaged Goods (CPG), and Travel. This diverse background enables him to develop tailored advertising strategies that meet the unique needs of various sectors.
Revenue Management and Strategy
In his role, Andres Valdes oversees a revenue stream of $33 million. He emphasizes the importance of both preserving existing income sources and diversifying revenue streams. His strategic approach aims to enhance the financial stability of the advertising portfolio while adapting to changing market conditions.
Advertising Strategy and Data Utilization
Andres Valdes utilizes proprietary first-party data to inform and enhance advertising strategies within Hearst's Digital Network. This data-driven approach allows him to optimize advertising effectiveness and reach, ensuring that campaigns are tailored to the specific needs of clients and audiences.