Ashley Avinou
About Ashley Avinou
Ashley Avinou is a Senior CRM Manager specializing in Acquisitions and Engagement, currently working in London. She has a strong background in CRM management across various roles and possesses expertise in multilingual and multicultural business settings.
Current Role as Senior CRM Manager
Ashley Avinou currently serves as a Senior CRM Manager focusing on Acquisitions and Engagement in London, United Kingdom. In this role, she has been responsible for overseeing the development and execution of CRM strategies aimed at enhancing customer engagement and acquisition. Her tenure in this position began in 2020 and has continued for four years, reflecting her commitment to driving effective CRM initiatives.
Previous Experience in CRM Management
Prior to her current role, Ashley Avinou held several positions that contributed to her expertise in CRM management. She worked as a CRM Manager - Acquisitions from 2019 to 2020, and as a Senior CRM Officer from 2018 to 2019, both in London. Additionally, she served as a CRM Coordinator from 2017 to 2018. Her experience spans various aspects of CRM, including campaign management in both B2C and B2B environments.
Educational Background
Ashley Avinou holds a Master of Science (MSc) in International Marketing with Distinction from Heriot-Watt University, which she completed from 2013 to 2014. She also earned a Bachelor of Arts (Hons) in Business Management with Marketing, achieving a 2:1 from Glasgow Caledonian University between 2009 and 2013. Her educational background provides a solid foundation for her career in CRM and marketing.
Expertise in Multilingual and Multicultural Settings
Ashley Avinou possesses expertise in managing CRM operations within multilingual and multicultural business environments. This skill set enhances her ability to engage diverse customer bases effectively. Her experience in various roles has equipped her with the knowledge to navigate the complexities of international marketing and customer relationship management.
Career Progression and Roles
Ashley Avinou's career began in Edinburgh, where she worked as a Specialist for one year from 2014 to 2015. She then transitioned to various roles in London, including a Business Specialist for three months in 2015 and a European CRM Marketing Associate at Gap Inc. from 2015 to 2017. Her career trajectory illustrates a consistent focus on CRM and customer engagement, leading to her current senior position.