Barbara Boulware
About Barbara Boulware
Barbara Boulware serves as the Director of Luxury Goods Advertising at Elle, where she has worked since 2001. She holds an MBA from the University of Georgia and has extensive experience in luxury advertising, having previously worked at Hearst and Conde Nast.
Current Role at ELLE
Barbara Boulware serves as the Director of Luxury Goods Advertising at ELLE, a position she has held since 2001. In this role, she is responsible for overseeing advertising strategies related to luxury goods, contributing to the magazine's reputation in the high-end market. Her extensive experience in the advertising sector enables her to effectively manage relationships with luxury brands and ensure alignment with the publication's editorial vision.
Previous Experience at Hearst
Before her current role, Barbara Boulware worked at Hearst as the New York Manager for Red Book and House Beautiful from 1989 to 2000. During her 11 years at Hearst, she developed a strong foundation in magazine advertising and marketing, which has informed her subsequent career decisions. Her tenure at Hearst provided her with valuable insights into the publishing industry and advertising dynamics.
Experience at Conde Nast
Barbara Boulware briefly worked at Conde Nast as the Luxury Goods Director for W Magazine from 2000 to 2001. In this role, she focused on luxury advertising, further enhancing her expertise in the high-end market. This experience contributed to her professional development and understanding of luxury brand positioning within the magazine landscape.
Education and Expertise
Barbara Boulware earned her MBA from the University of Georgia, specifically from the Terry College of Business. This educational background equipped her with essential skills in business management and marketing, which she has applied throughout her career in advertising. Her academic achievements complement her extensive professional experience in the luxury goods sector.