Bethany Shepard
About Bethany Shepard
Bethany Shepard is a Multi Media Account Executive at Hearst, where she has worked since 2021. She has extensive experience in account management, having held positions at various media companies and also served as a stay-at-home mom for eight years.
Work at Hearst
Bethany Shepard has been employed at Hearst since 2021, serving as a Multi Media Account Executive. In this role, she is responsible for managing multimedia advertising accounts and developing strategies to meet client needs. Her tenure at Hearst marks a significant phase in her career, where she leverages her extensive experience in media sales and account management.
Previous Experience in Broadcasting
Before joining Hearst, Bethany Shepard worked at Barrington Broadcasting Quincy Corporation, specifically at KHQA, as an Account Executive from 2004 to 2009. During this time, she held positions in both Rockford, Illinois, and Madison, Wisconsin. Her responsibilities included client relationship management and sales strategy development, contributing to her foundational skills in the broadcasting industry.
Role as Stay at Home Mom
From 2013 to 2021, Bethany Shepard took on the role of CEO/COO as a Stay at Home Mom in Albuquerque, New Mexico. This period allowed her to manage household operations and develop organizational skills that would later benefit her professional career. Her experience during these years reflects her ability to balance personal and professional responsibilities.
Education and Expertise
Bethany Shepard earned a Bachelor of Arts degree in Communications and Public Relations from the University of Northwestern - St. Paul, where she studied from 1999 to 2003. This educational background provided her with the foundational knowledge and skills necessary for her career in media and communications.
Sales Experience
In addition to her roles at Hearst and Barrington Broadcasting, Bethany Shepard worked as a Sales Account Executive at Nexstar Media Group, Inc. from 2012 to 2013 in Rockford, Illinois. She also served as a Promotional Representative at Marketing Werks for seven months in 2010 on the East Coast. These positions contributed to her expertise in sales and marketing within the media sector.