Carey Ladd
About Carey Ladd
Carey Ladd is a Brand Assurance Associate at Hearst, with a background in licensing and brand management across various companies, including the NFL and Randa Accessories. Ladd holds a Bachelor of Science in Fashion Merchandising from West Virginia University.
Current Role at Hearst
Carey Ladd serves as a Brand Assurance Associate at Hearst, a position held since 2021. In this role, Ladd focuses on ensuring brand integrity and compliance within the organization. The responsibilities include overseeing brand standards and supporting various initiatives that align with Hearst's strategic goals. Ladd's experience in licensing and brand management contributes to the effectiveness of the brand assurance processes.
Previous Experience in Licensing
Before joining Hearst, Carey Ladd accumulated significant experience in the licensing sector. Ladd worked as a Licensing Coordinator at the National Football League (NFL) from 2018 to 2019 and at Randa Accessories from 2019 to 2020. Ladd also held positions at Global Brands Group and Iconix Brand Group, where responsibilities included managing licensing agreements and coordinating domestic licensing efforts.
Education in Fashion Merchandising
Carey Ladd earned a Bachelor of Science (B.S.) degree in Fashion Merchandising from West Virginia University, completing the program from 2011 to 2015. This educational background provided Ladd with foundational knowledge in fashion, retail, and brand management, which supports the professional roles undertaken in the licensing and brand assurance fields.
Skills and Expertise in Licensing
Carey Ladd possesses expertise in both inbound and outbound licensing business. Key skills include time management, project management, attention to detail, and organization. These skills are essential for maintaining positive relationships and effective communication within the licensing industry, enabling Ladd to navigate complex licensing agreements and ensure compliance with brand standards.
Early Career as Brand Ambassador
Carey Ladd began professional endeavors as a Brand Ambassador for The Emory Group/Geneologie in Morgantown, WV, from 2014 to 2015. This role involved promoting the brand and engaging with consumers, laying the groundwork for a career focused on brand management and licensing.