Cassidy Zobl
About Cassidy Zobl
Cassidy Zobl serves as the Deputy Creative Director at Road & Track, where she focuses on creating engaging content for corporate clients. With extensive experience in both print and digital media, she has a proven track record of innovative brand messaging and collaboration with top photographers.
Work at Hearst
Cassidy Zobl serves as the Deputy Creative Director for Road & Track at Hearst, a position she has held since 2022. In this role, she focuses on creating engaging content that resonates with audiences in both print and digital formats. Zobl leverages her expertise to push the boundaries of brand messaging, particularly through innovative video content. Her work emphasizes the potential of digital media, which she finds particularly compelling.
Previous Experience in Creative Roles
Before joining Hearst, Cassidy Zobl accumulated significant experience in various creative roles. She worked at Campbell Ewald for several years, where she held positions including Sr. Art Director for Cadillac & Chevy Magazines and Associate Creative Director. Her tenure at Campbell Ewald spanned from 2014 to 2021, during which she led creative teams for Cadillac Magazine and Chevrolet's New Roads magazine. Prior to that, she worked as an Advertising Designer at Hour Media.
Education and Expertise
Cassidy Zobl pursued her education in Graphic Design, first at the Illinois Institute of Art, where she studied Visual Communications from 2001 to 2003. She then continued her studies at The Art Institutes International-Minnesota, earning a Bachelor of Applied Science (B.A.Sc.) in Graphic Design from 2003 to 2005. Her educational background supports her expertise in creating compelling visual content and collaborating with photographers.
Achievements in Brand Storytelling
Throughout her career, Cassidy Zobl has demonstrated a strong ability to craft brand narratives, particularly in the automotive sector. She has led creative teams that produced content for major automotive brands, showcasing her skills in brand storytelling. Her focus on innovative video content has contributed to effective messaging for complex corporate clients, enhancing the overall impact of the brands she has worked with.