Craig B. Fralick
About Craig B. Fralick
Craig B. Fralick is a Strategic Account Executive with over 15 years of experience in multimedia and SaaS sales. He has a strong background in innovative marketing technology solutions and has worked with various organizations, including Hearst and the Los Angeles Dodgers.
Work at Hearst
Craig B. Fralick currently serves as a Strategic Account Executive at Hearst, a position he has held since 2023. He operates in the Los Angeles Metropolitan Area, focusing on delivering innovative marketing technology solutions that drive results and value for clients. His role involves strategic planning and relationship-building to enhance account performance.
Previous Experience at Birdeye
Before joining Hearst, Craig worked at Birdeye as an Account Executive in Channel Sales from 2022 to 2023. During his nine-month tenure, he contributed to the company's efforts in enhancing customer engagement and satisfaction through effective sales strategies.
Background in Sales
Craig has over 15 years of experience in multimedia and SaaS sales. His career includes significant roles such as Account Executive at the Los Angeles Dodgers from 2005 to 2006 and Senior MultiMedia Advertising Account Executive at LA Weekly from 2006 to 2017. He has a proven track record of increasing revenue, leads, and traffic for various accounts.
Education and Expertise
Craig studied at the University of Tennessee, Knoxville, where he earned a Bachelor of Arts in Business Administration and Management from 1992 to 1998. He furthered his education at Haslam College of Business, achieving a BS in Business Management in 1998. His expertise encompasses a wide range of marketing technologies, including SEO, SEM, SMM, Google Ads, programmatic advertising, DSPs, and email marketing.
Sales Specialist Role at Donor Services Group
Craig served as a Sales Specialist at Donor Services Group from 2004 to 2005. In this role, he focused on developing sales strategies and building client relationships to meet organizational goals.