Daniel Trujillo
About Daniel Trujillo
Daniel Trujillo serves as the Director of Sales & Advertising at Hearst, where he employs various media solutions to enhance advertising effectiveness. He has a background in sales and management with extensive experience in the advertising and rental car industries.
Work at Hearst
Daniel Trujillo serves as the Director of Sales & Advertising at Hearst, a role he has held since 2021. In this position, he utilizes a variety of custom-tailored media solutions, including SEO, SEM, programmatic advertising, and OTT/CTV, to drive advertising success. He has implemented the Hearst CRM Audience Building Strategy, leveraging first-party data to create tailored lookalike audiences. His efforts contribute to the Hearst Connecticut Media Group's reputation as a leading media company by providing businesses with unique digital and print advertising services.
Previous Experience at Enterprise Holdings
Daniel Trujillo has extensive experience with Enterprise Holdings, Inc., where he held multiple roles from 2009 to 2015. He began as a Management Trainee and Account Executive, earning recognition in the President's Club. He then progressed to Branch Sales Manager, managing three locations in New Hampshire. His roles included Assistant Branch Manager and Station Manager at the Manchester-Boston Regional Airport. His tenure at Enterprise provided him with a solid foundation in sales and customer service.
Experience at Exclusive Concepts, Inc.
Trujillo worked at Exclusive Concepts, Inc. from 2016 to 2021, where he held two significant positions. Initially, he served as Business Development Manager for one year before advancing to Director of Sales and Head of Business Development. In these roles, he focused on driving sales and developing business strategies that supported the company's growth in the digital marketing sector.
Education and Expertise
Daniel Trujillo earned a Bachelor’s Degree in Business Management with a Minor in Psychology from Keene State College, where he studied from 2004 to 2008. His educational background supports his expertise in utilizing first-party data to enhance advertising strategies. He is recognized for his ability to craft tailored advertising solutions, leveraging one of the largest first-party data sets in the United States.
Role at Oracle
Before joining Hearst, Daniel Trujillo worked at Oracle as an Account Executive in Customer Experience Cloud Applications for Enterprise Accounts. His role lasted for ten months in 2015 and 2016, during which he focused on providing cloud-based solutions to enhance customer experiences for enterprise clients.