Daniela Pitut
About Daniela Pitut
Daniela Pitut serves as the Director of Editorial Data and Analytics at Hearst, where she applies her expertise in SEO and data analytics to enhance audience engagement. She has a strong background in marketing analytics and has held various roles in leading companies, including Initiative, Meredith Corporation, and Refinery29.
Current Role at Hearst
Daniela Pitut serves as the Director of Editorial Data and Analytics at Hearst, a position she has held since 2021. In this role, she focuses on optimizing editorial strategies through data-driven insights. Her responsibilities include analyzing audience engagement metrics and implementing advanced SEO techniques to enhance content visibility. Daniela's work aims to align editorial efforts with audience preferences, ensuring that Hearst's digital content reaches its intended audience effectively.
Previous Experience at Hearst
Before her current role, Daniela Pitut worked at Hearst as the Director of Analytics for 11 months in 2021. During this time, she contributed to the company's analytics initiatives, focusing on data interpretation to support editorial decisions. Her experience at Hearst has reinforced her expertise in leveraging data to drive strategic outcomes in a competitive media landscape.
Professional Background in Audience Development
Daniela Pitut has extensive experience in audience development and analytics. She worked as the Associate Director of Audience Development & Analytics at Initiative from 2020 to 2021. Prior to that, she held the position of Associate Director, Insights & Analytics at Refinery29, Inc. in 2019. Her roles have consistently involved integrating digital strategies with data analytics to enhance audience engagement and inform marketing strategies.
Education and Expertise
Daniela Pitut earned her Master of Science in Information and Knowledge Strategy from Columbia University, completing her studies from 2011 to 2013. This educational background has equipped her with the skills necessary to analyze data effectively and apply it to digital marketing strategies. Her expertise includes conducting market research and optimizing search engine performance, which supports her roles in various organizations.
Career in Marketing Analytics
Throughout her career, Daniela Pitut has developed a strong background in marketing analytics. She worked as a Senior Analyst in Digital Business Intelligence at Meredith Corporation from 2015 to 2018 and as a Senior Associate in Digital Insights & Analytics at Mindshare from 2013 to 2015. These positions have allowed her to contribute to strategic decision-making processes, utilizing data to inform marketing initiatives and enhance audience engagement.