Dave Whelan
About Dave Whelan
Dave Whelan is a Senior Principal Product Manager specializing in E-Commerce Ads, currently working at Hearst. He has extensive experience in product management across various companies, including Best Buy and Expedia, where he developed innovative advertising solutions and marketplace features.
Current Role at Hearst
Dave Whelan serves as the Sr. Principal Product Manager for E-Commerce Ads at Hearst, a position he has held since 2023. In this role, he focuses on developing advertising solutions tailored for e-commerce platforms. His responsibilities include conceptualizing and executing a campaign management framework that enhances advertiser-facing experiences. This framework facilitates advertising bids and establishes a comprehensive reporting system to optimize ad performance.
Previous Experience in Digital Advertising
Prior to his current role, Dave Whelan worked at Best Buy as the Director of Product (Associate) for Digital Media and Advertising from 2021 to 2023. He also held the position of Sr. Product Manager for Digital Advertising from 2018 to 2021. During his tenure, he innovated advanced reporting functionalities for advertisers, improving their analytical capabilities and integrating these features with billing procedures. His work included conducting competitive analysis and market research to identify trends in e-commerce advertising.
Experience at Expedia Group
Dave Whelan has extensive experience at Expedia Group, where he held multiple product management roles. He worked as a Product Manager for 3rd Party Content from 2006 to 2010, then transitioned to Product Manager for Cruise from 2010 to 2013. Following that, he served as Product Manager for Media Solutions from 2013 to 2014. In these roles, he managed vendor agreements and cultivated partnerships with key advertising platforms and technology partners, enhancing service delivery and product offerings.
Educational Background
Dave Whelan studied at Pacific Lutheran University, where he earned a Bachelor of Arts degree in Journalism and Business Administration. He also attended Lancaster University, completing a Study Abroad Semester. His educational background provides a strong foundation for his career in product management and digital advertising.
Career Development and Skills
Throughout his career, Dave Whelan has developed a robust skill set in product management, particularly in the areas of digital advertising and e-commerce. He has successfully designed and built an e-commerce and retail media marketplace, incorporating features such as a retail media layer and sponsored product ads. His ability to innovate and execute complex projects has been a significant aspect of his professional journey.