Dina Lee Yassin
About Dina Lee Yassin
Dina Lee Yassin is a Lead UX Designer at Hearst, with a background in graphic design and digital marketing. She has worked for various companies, including Compass and Hexagon Manufacturing Intelligence, and holds degrees in Architecture Design and Business Administration from California Polytechnic State University-San Luis Obispo.
Work at Hearst
Dina Lee Yassin has been serving as the Lead UX Designer at Hearst since 2022. In this role, she is responsible for overseeing brand integrity across all company marketing initiatives and communications. Her work focuses on integrating user experience design to create functional designs that align with the company's marketing strategies.
Previous Experience in Graphic Design and Marketing
Prior to her current position, Dina worked at several companies in graphic design and marketing roles. She was a Senior Global Graphic Designer at Hexagon Manufacturing Intelligence from 2021 to 2022 and at DailyOM from 2017 to 2021. Additionally, she held positions as a Graphic Designer and Marketing Consultant at Compass and as a Graphic Designer in Digital Marketing at Bay Area Solar Solutions.
Education and Expertise
Dina Lee Yassin studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor of Science in Business Administration with a focus on Marketing and Management from 2009 to 2014. She also achieved an Associate of Science in Architecture Design from the same institution from 2006 to 2009. Her expertise includes User Centered Design, Brand Strategy, and a strong proficiency in various design software such as Adobe Creative Suite, Sketch, and Figma.
Background in Digital Marketing
Dina has a background in digital marketing that includes a role as a Digital Marketing Intern at California Polytechnic State University from 2013 to 2014. She has developed a diverse skill set that encompasses social media marketing and video production, emphasizing a purpose-driven approach to her work.
Personal Interests
Outside of her professional life, Dina enjoys spending time with her family, friends, and her two pets, Kobi and Oliver. She is also active in outdoor activities such as running, yoga, and hiking, which reflect her passion for a balanced lifestyle.