George Pitiranggon
About George Pitiranggon
George Pitiranggon is a Marketing Director with extensive experience in leading marketing campaigns and integrating data analytics to enhance performance. He has held various marketing roles at companies such as Hearst, Envoy Mortgage, and AffordableTours.com, and holds a Bachelor of Arts in Communications with a minor in Marketing from the University of Central Florida.
Work at Hearst
George Pitiranggon has been serving as the Marketing Director at Hearst since 2021. In this role, he leads cross-functional teams to execute marketing campaigns that align with the company's business objectives. His strategic approach integrates data analytics into marketing strategies, optimizing campaign performance and return on investment (ROI). His tenure at Hearst reflects his commitment to enhancing brand visibility and customer engagement through targeted marketing initiatives.
Previous Experience in Marketing
Prior to his current position at Hearst, George Pitiranggon held various marketing roles at AffordableTours.com. He served as the Director of Marketing & Web Strategies from 2015 to 2020, where he focused on developing comprehensive marketing strategies. He also worked as a Digital Marketing Manager from 2012 to 2015 and as a Content Editor from 2011 to 2012. His experience at Envoy Mortgage as a Digital Marketing Specialist from 2020 to 2021 further enhanced his expertise in digital marketing.
Education and Expertise
George Pitiranggon earned a Bachelor of Arts degree in Communications with a minor in Marketing from the University of Central Florida, completing his studies from 2008 to 2010. His educational background provides a strong foundation for his marketing career. He specializes in integrating data analytics into marketing strategies, which allows him to optimize campaign performance effectively. His focus on search strategy and SEO practices enhances brand visibility and customer engagement.
Achievements in Marketing Strategy
In his marketing roles, George Pitiranggon has developed and implemented a comprehensive email marketing strategy that significantly increased lead generation and conversion rates. His ability to utilize a strategic approach to marketing combines communication skills with data-driven insights, contributing to business growth. His experience in leading cross-functional teams has been instrumental in executing successful marketing campaigns.