Gina Way
About Gina Way
Gina Way is a Content Producer and Co-host of the My Beauty Chat podcast at Hearst, where she has worked since 2017. She has a background in English from UCLA and has developed content for major brands while also managing social media for My Beauty Chat.
Work at Hearst
Gina Way has been employed at Hearst since 2017, serving as a Content Producer and Co-host of the My Beauty Chat podcast. In her role, she has developed and launched the My Beauty Chat audio platform and an Amazon Alexa skill, which received sponsorship from L’Oreal Paris. Her responsibilities include creating engaging content and managing social media for the My Beauty Chat accounts. She has also been instrumental in booking high-profile guests for the podcast, enhancing its appeal and reach.
Education and Expertise
Gina Way studied at the University of California, Los Angeles, where she earned a Bachelor of Arts degree in English. Her educational background has equipped her with strong writing and communication skills, which she applies in her professional roles. She specializes in developing branded and native content, focusing on capturing and enhancing a brand's voice across various platforms.
Background
Prior to her current role at Hearst, Gina Way worked at Meredith Corporation as the Beauty Director for Family Circle in 2019. Her experience also includes a brief tenure at Wenner Media, where she served as the Editor of Diana: A Tribute To Her Life in 2017. These positions have contributed to her extensive knowledge of the beauty industry and content production.
Achievements
Gina Way has successfully created and managed social media content for My Beauty Chat, significantly contributing to its online presence. She has written and developed branded content for major companies, including Allergan, Origins, P&G, Johnson & Johnson, and Unilever. Her ability to book A-list beauty experts for her podcast demonstrates her industry connections and expertise.