Gladymar Guzman, M.S.
About Gladymar Guzman, M.S.
Gladymar Guzman, M.S., is a Senior Account Executive at Hearst, with extensive experience in account planning and CRM, particularly in the CPG and automotive sectors. She has held various roles in media and sales across multiple companies, including Univision Communications and FCB Global, and has a strong background in multicultural marketing.
Work at Hearst
Gladymar Guzman has served as a Senior Account Executive at Hearst since 2021. In this role, she is responsible for managing client accounts and developing strategic advertising solutions. Her position is based in the New York City Metropolitan Area, where she leverages her extensive experience in account planning and customer relationship management.
Previous Experience in Media and Sales
Prior to her role at Hearst, Guzman worked at several notable organizations in the media and advertising sectors. She was a Media Strategist at FCB Global from 2001 to 2004 in San Juan, Puerto Rico. She later held various positions at Univision Communications Inc., including Senior Account Executive and National Account Executive, from 2005 to 2015. Additionally, she served as the National Sales Manager at TelevisaUnivision from 2015 to 2019 and as Director of National Client Solutions at Clear Channel Outdoor from 2019 to 2020.
Education and Expertise
Guzman holds a Master’s Degree in Integrated Marketing Communications and Management from Florida International University. She also earned a Bachelor's Degree in Communications and Art History from John Carroll University. Additionally, she has a certification in Interior Design and Architectural Studies from Parsons School of Design. Her educational background supports her expertise in multicultural marketing, programmatic advertising, and developing cross-platform media strategies.
Background in Multicultural Marketing
Gladymar Guzman possesses a strong background in multicultural marketing, which is enhanced by her bilingual skills. This expertise allows her to build and maintain effective client partnerships across diverse markets. Her experience includes developing integrated advertising solutions that encompass linear, out-of-home, publishing, and digital media.
Career Development and Skills
Throughout her career, Guzman has demonstrated a proven ability to transform relationships into profitable partnerships. She specializes in programmatic advertising and over-the-top (OTT) and connected TV (CTV) strategies, contributing to the growth of digital media sales. Her roles have consistently focused on account management and innovative sales leadership, reflecting her commitment to driving business success.