Isabel Edwards Brown

Isabel Edwards Brown

Branded Content Editor, Harper’s Bazaar Uk / Elle Uk @ Hearst

About Isabel Edwards Brown

Isabel Edwards Brown is a Branded Content Editor at Harper’s Bazaar UK and Elle UK, with a strong background in digital strategy and content creation. She has previously worked at Vogue, Michael Kors, and Harper's Bazaar Australia, and holds a Bachelor of Arts in Writing, Editing, and Publishing from Curtin University.

Work at Hearst

Isabel Edwards Brown has been serving as the Branded Content Editor for Harper’s Bazaar UK and Elle UK at Hearst since 2019. In this role, she focuses on creating and managing branded content that aligns with the editorial standards of these prestigious publications. Her responsibilities include developing digital strategies that cater to the specific needs of the audience, ensuring that content is engaging and relevant.

Previous Experience in Digital Content

Prior to her current position, Isabel gained significant experience in digital content roles. She worked as a Digital Assistant at Vogue for nine months in 2012-2013, where she enhanced her skills in digital content management. Additionally, she served as a Digital Freelancer at Harper's Bazaar Australia for four months in 2012 and later as the Digital Managing Editor and Associate Producer from 2013 to 2015, further solidifying her expertise in the digital landscape.

Background in Copywriting and Brand Experience

Isabel held the position of Senior Copywriter at Michael Kors from 2015 to 2018. This role allowed her to develop brand-specific content strategies and enhance her understanding of branded content. Her experience at Michael Kors contributes to her current capabilities in creating compelling content that resonates with target audiences.

Education and Expertise

Isabel Edwards Brown earned a Bachelor of Arts (B.A.) in Writing, Editing, and Publishing from Curtin University. This academic background laid the foundation for her career in editorial and digital content. Her education complements her professional experience, particularly in digital strategy and content creation tailored to the demands of a digital audience.

Internship Experience

Isabel's early career included an internship at Ernst & Young as an Advisory Intern in 2011, where she gained valuable insights into corporate communications. She also interned at Harper's Bazaar Australia in 2012, which provided her with initial exposure to the editorial world and helped shape her future career in digital content.

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