Isabel Frederix (Née Edwards Brown)
About Isabel Frederix (Née Edwards Brown)
Isabel Frederix (Née Edwards Brown) is a Branded Content Editor at Harper’s Bazaar UK and Elle UK, with a strong background in fashion and editorial industries. She has previously held positions at Michael Kors, Vogue, and Harper's Bazaar Australia, and has developed expertise in digital strategy and audience engagement.
Work at Hearst
Isabel Frederix currently serves as the Branded Content Editor for Harper’s Bazaar UK and Elle UK at Hearst. She has held this position since 2019, contributing to the development of branded content strategies aimed at enhancing digital audience engagement. Her role involves creating content that aligns with the brand identity of both publications, ensuring it resonates with their target audiences.
Previous Experience in Fashion and Editorial
Prior to her current role, Isabel Frederix worked at Michael Kors as a Senior Copywriter from 2015 to 2018 in the Greater New York City Area. She also held positions at Harper's Bazaar Australia as Digital Managing Editor and Associate Producer from 2013 to 2015, and as a Digital freelancer in 2012. Additionally, she worked at Vogue as a Digital Assistant for nine months in 2012. Her diverse experience in the fashion and editorial industries has equipped her with a unique blend of skills.
Education and Expertise
Isabel Frederix studied at Curtin University, where she earned a Bachelor of Arts (B.A.) degree in Writing, Editing, and Publishing. Her educational background supports her expertise in digital strategy and content creation, particularly within major fashion publications. This foundation has enabled her to enhance the online presence of the brands she has worked with.
Internship Experience
Isabel Frederix began her professional journey with an internship at Ernst & Young in 2011, where she worked for 11 months in Brisbane, Australia. She also completed an editorial internship at Harper's Bazaar Australia in 2012, which lasted four months. These early experiences contributed to her understanding of both corporate and creative environments.