Ivan Aleksandrov
About Ivan Aleksandrov
Ivan Aleksandrov is a Product Designer at Hearst, where he has worked since 2021. He has a diverse background in design, having held various roles including multidisciplinary designer, graphic designer, and content writer across several companies.
Work at Hearst
Ivan Aleksandrov currently serves as a Product Designer at Hearst, a position he has held since 2021. In this role, he has led the redesign of a vital B2B tool that generates an annual revenue of $15 million. He collaborates closely with stakeholders in Product and Engineering to define project timelines and milestones. Aleksandrov has also conducted user research and interviews for critical internal products, synthesizing insights to create workflows and user test scripts. He introduced animation standards into the design system and spearheaded the development of a B2B product identity, integrating it into the overall design system.
Previous Experience in Design
Before joining Hearst, Ivan Aleksandrov gained diverse experience in design roles across various organizations. He worked as a Multidisciplinary Designer at MATTE Projects for four months in 2020. Additionally, he freelanced as a Graphic Web Designer for Beggars Group in 2019 and served as a Graphic Design Intern at SJI Associates for one month in 2017. His early career also includes a role as a Creative Department Intern at SproutsIO Inc. in 2018 and an internship at Artscope Magazine in 2017.
Education and Expertise
Ivan Aleksandrov earned a Bachelor of Fine Arts (BFA) in Graphic Design from Boston University, where he studied from 2015 to 2019. His education provided a strong foundation in design principles, including typography, branding, and animation. This expertise is evident in his current role at Hearst, where he utilizes these skills to create visually engaging experiences.
Early Career and Internships
Ivan Aleksandrov began his career with various internships that shaped his design skills. He worked as a Content Writer at Amalgam Digital, Inc. in 2016 and gained graphic design experience through internships at SJI Associates and Artscope Magazine. His early roles included working as a Barista at Starbucks from 2015 to 2016, which provided him with customer service experience.